Driven by innovation and moved by words, I craft stories that scale without losing soul. Over the last decade, I’ve shaped the voices of some of the world’s most influential products and companies through content strategy, brand systems, and strategic communications.

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I began to love language at 10 years old, when Mrs. Ahuja pointed down on one page and said she liked that I'd written "beneath my feet" instead of "under my feet." Two words could mean the same thing, but one could be better. That year, I started my first of 30+ journals, now boxed in my parent's fitness-storage-memorabilia room.

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I began to love innovation at 16 — The Met's Alexander McQueen exhibit. I walked up close to the horned masks, the feathered skirts. I finally cried over a dress, hand-stitched with a thousand crystal beads. I wallpapered my bedroom with full-page fashion ads to wake up in awe of color and composition. 

 

Design took on a wider definition at the Stanford d.school: to solve problems. I wanted to solve what my mentor Bill Burnett called "wicked problems." I ran through sticky notes, took up welding, and created a Korean whole-grain beverage business.

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I thrive at the intersection of communication, innovation, and technology. For six years at Meta, I designed content strategies, product narratives, and brand voices that connect with over 3 billion people. I ultimately supported Creative X, Meta's internal agency — driving Meta's creative vision under the CMO, producing global brand campaigns, and regularly presenting to executive leadership. Most recently, I deepened my craft through NYU’s selective MFA in Creative Writing, where I wrote 400+ pages, read two books a week, and explored what it means to tell stories that truly resonate.

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Let’s move the world forward, and set creative standards along the way.