WhatsApp UX Optimization
Content Strategy
Product Strategy
A/B Content Testing
Shakepay
Shakepay Brand Voice
Content Strategy
Voice and Tone
Content Standards
Meta Quest
Meta Quest Brand Voice
Content Strategy
Voice and Tone
Content Standards
jenna shapiro
Storyteller &
Strategist
NYU MFA Creative Writing Program
One of 12 nonfiction writers accepted from 1,000+ applicants
Wrote 300+ pages towards manuscript
Studied with Darin Strauss, Jonathan Safran Foer, Parul Sehgal, David Lipsky, Nuar Alsadir, Cris Beam
WhatsApp's First In-App Marketing
Brand Persona, Voice and Tone
Storyboarding
Content Strategy
Meta
It's Your World - Meta's Brand Positioning
Brand Positioning
Content Strategy
People x Product Films
Storyboarding
Copywriting
Creative Direction
WhatsApp Brand Voice
Content Strategy
Voice and Tone
Content Standards
Instagram Shopping
Good Ideas Deserve To Be Found
Conceptualization
Content Strategy
Prototyping
Facebook's 20th Birthday
Rapid Brainstorming
Prototyping
Content Strategy
Facebook Analog Research Lab
The Analog Archive
Conceptualization
Creative Direction
Content Strategy
