The Analog Archive

I conceptualized and spearheaded a digital archive of Facebook's posters, which have historical roots at the company. As the project lead and copywriter, I worked with the team to design an interactive internal website where employees can browse posters, learn about them, and curate their own "wall" for social platforms or computer desktops.

 

We worked with and received feedback from Josh Higgins, Global Chief Creative Officer of Reality Labs.

(Note: Due to all teammates ending internships, this project was put on pause.)

Oculus Voice and Tone

I am leading a project to define the company-wide voice and tone standards for Oculus. The working team includes content strategy, marketing, and brand partners.

 

Stakeholders include the Global Executive Creative Director of Facebook Reality Labs + the Global Director of Oculus Marketing and Communications.

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Lucid Motors

As an exercise, I designed an ad campaign for Lucid Motors. The key fact is that Lucid has the longest range electric vehicle on the market, and my marketing objective was to highlight this.

Each ad would be localized per location to define "range" in terms that are relevant to the audience. This ad would appear for a Las Vegas audience.

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WhatsApp

I wrote high-visibility flows that reached 500K to 3B people on WhatsApp. Every word and its translation mattered. I am passionate about how products like WhatsApp can help micro-businesses globally.

WhatsApp Advertising in International Markets

I wrote high-visibility flows that reached 500K to 3B people on WhatsApp. Every word and its translation mattered. I am passionate about how products like WhatsApp can help micro-businesses globally.

Reality Labs 

I have written information architectures, notifications, instructional guidance, and content standards for the AR/VR space.

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Facebook Ads

I wrote and edited advertising experiences, growing the platform from 4M to >7M advertisers in four years. The top 100 accounts spent ~$4.8B/year.

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Facebook

I crafted copy for advertising products and educational materials serving small and medium-sized businesses on Facebook, Instagram, Messenger, and WhatsApp.

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